2024
member management + event management + communications
The project
A redesign of an event management system for an exclusive social group, focusing on streamlining the event creation and management process through user-centered design principles.
The problem
Creating, editing and managing events takes too long and is often burdened by aged UI and UX.
The solution
Completely update UI, rethink layouts and optimize flows for a smoother, more pleasing, experience.
Understanding the problem and the users.
Background and Context
Social group is comprised of executive level business leaders
Operations are global
Tiered and nested grouping of members based on location
Varying levels and types of interactions
Overall goals: Event attendance, group interaction and networking
User Research
Conducted in-depth interviews with 2 distinct user types: members and administrators
Identified key friction points in the existing event creation workflow
Discovered critical need for mobile compatibility
Established two primary user personas with distinct needs and behaviors
Problem Discovery
Outdated visual design affecting usability across platforms
Inconsistent user experience between desktop and mobile interfaces
Core information architecture needs for member and event management
Administrator-specific requirements for event creation and management
Ideation and and feature focus.
Core concepts
Progressive enhancement
Streamlined information architecture
UI/UX modernization
Event and member management focus
Design Solution
Modern, intuitive interface design utilizing material 3 design
Platform-agnostic experience
Optimized layouts for improved readability
Streamlined event creation workflow
Prototyping and Interactions
Allowed users to RSVP, and modify their RSVP, wherever they see an event
Enabled customization of attendance criteria
Reduced number of steps to sign up for events
Completely update UI, rethink layouts and optimize flows for a smoother, more pleasing, experience.
Challenge 1: Member Notifications
Users expected automatic member notifications for new events.
Solution: Implemented post-publish notification system with email integration and direct event page links
Challenge 2: External Service Integration
Discovery of mandatory external database compatibility requirement revealed by interviews.
Solution: Added flexible toggle system in event creation flow with retroactive editing capabilities
Objectives Achieved:
Streamlined event creation process
Consistent cross-platform experience
Improved administrator workflow efficiency
Enhanced member engagement through better notification systems
Problems to Address
Feature creep
Product development prioritization
Database/CRM incorporation
Future Considerations
Enhanced inline editing capabilities for administrators
Expanded integration options with external services
Super administrator dashboard and controls
